Our Services
At Zai Design Hive, our consultancy is personally led by Gil Zaire “Butch” Carungay, Principal and self-styled Head Beekeeper, whose five decades of inherited craft lineage and 25+ years of design leadership shape every engagement. His strategic and creative practice draws from work with the UN Department of Economic and Social Affairs, the Philippine Department of Trade and Industry, and multiple private-sector partners—spanning real estate development, cultural strategy, destination branding, and design-led innovation.
As Chief Reinvention Officer of District 32 at Mactan | Cebu, and through numerous collaborations locally and internationally, he brings a globally informed yet deeply Cebuano perspective—crafting thoughtful, future-forward solutions that elevate brands, enrich communities, and transform spaces.
Creative Consultancy
Design direction, product development, and cultural storytelling for brands, real estate developments, and destination-making projects—grounded in decades of craft, heritage, and innovation.
Market Strategy
Positioning, merchandising strategy, export readiness, brand audits, and go-to-market pathways for local and international audiences.
Workshops, capacity-building programs, collaborative platforms, and place-making initiatives that strengthen creative communities and nurture future talent.
Ecosystem Building


